i have to tell you that i’m really excited to be writing this “map it” series for creative (and aspiring) biz owners! it’s become a passion of mine to help artists on the business side of things. (the first step was getting the pop-up shop up & running- now it’s on to getting you answers & tips!) you’ll be seeing lots more coming on ways to merchandise & promote your work and business. marketing is one of those areas that a lot of people want to run & hide when thinking about! i want to help make it easier on you!
this week’s map it question comes from ashley over at the big white farmhouse. she asked the following:
“my question is about marketing. do you have any low-cost ways to market creatively?”
great question, right?! unfortunately i don’t think there’s a “one size fits all” solution. but i do think there are some definite things to have on your marketing checklist. here’s a great checklist from create + connect project to use.
now let’s get creative! first steps first…think about your customer. most of us hate being “sold” to…probably why so many dislike the act of marketing. so start by only doing marketing steps that you would enjoy doing or being a part of. here are a few ideas to get you started:
marketing becomes much easier if you enjoy it too! keep finding ways to engage with your customers. it can be tricky when you’re online but the more that your customers see you responding and recognizing them, they’ll respond in kind!
thanks ashley for the question! hope that gets you started!
keep those questions coming! if you want to be featured and have specifics given for your own business, feel free to leave a comment or email me or send up a smoke signal – we’ve got you covered! – piper
