// meet splendid willow…and sightsee along the seine!

today i get to introduce you all to monika, the lovely & charming woman behind splendid willow avenue (have you checked out her blog??  i swear, it transports you away to sweden!  chock full of swedish design & posts that make you smile).  monika and i met through blogging & started chatting once we opened our online shops.  she’s funny, charming and makes you feel like you’ve been friends for years.  her shop, splendid willow avenue, is full of gorgeous swedish products (some that are only available in the states through her site!).  click here to read more about her!

her shop’s gold, sparkly flip flops inspired today’s sightseeing tour along the seine.  thanks to mariah for creating the awesome map & tour – we both were saying that we’ve become a bit obsessed with the map! :)

Paris Walking Tour – Sightseeing along the Seine River

let’s pretend that we’re spending a relaxing afternoon visiting places along the famous Seine river.

Fun Fact: Did you know that in the summertime, the city creates temporary beaches along each side the Siene , sand and palm trees are brought in, and city-dwellers can enjoy lots of fun beachy activities – how much fun would that be? My kinda city.

off we go…

  1. You’ll start at the Pont Neuf, which is the oldest bridge in Paris – it’s 405 years old this year!
  2. Next is the the Conciergerie – a 700 year old former royal palace that had a notorious prison in it during the French Revolution. Marie-Anoinette stayed in this prison before her death.
  3. Now on to the Sainte-Chapelle. It was founded by King St. Louis and the chapel glows with 16 enormous stained-glass windows that illustrate more than a thousand biblical scenes.
  4. Stop by the Marché aux Fleurs – they’ve been selling flowers for around 200 years.
  5. Next is the Notre Dame Cathedral is considered one of the the finest examples of French Gothic architecture in Europe.
  6. Your next stop is the Memorial of the Deportation – a memorial to the people deported to the Nazi concentration camps during the WWII. Inside are 200,000 beads of glass reflecting light in the darkness in remembrance of those who were lost.
  7. Next stop – a cheese shop! La Ferme Saint-Aubin is famous for cheeses in all shapes and sizes from all over the country.
  8. Stop and have a bite to eat at Mon Vieil Ami. It is the acclaimed bistro of superchef Antoine Westermann. “It’s really the restaurant of the isle,” says food critic Patricia Wells.
  9. To finish off your meal, your last stop is at Berthillon – a luxury ice cream and sorbet parlor. Their ice cream is made of all natural ingredients with no preservatives or artificial sweeteners and is considered the best ice cream in the city or in all of France!

have you been to any of these spots?  what did you think?   i’d love to hear what you thought of the seine!

[click here for more information on a walking tour along the seine // paris photos by lillian chang photography]

// map it…how to market creatively (& not spend a fortune!)

i have to tell you that i’m really excited to be writing this “map it” series for creative (and aspiring) biz owners!  it’s become a passion of mine to help artists on the business side of things. (the first step was getting the pop-up shop up & running- now it’s on to getting you answers & tips!)  you’ll be seeing lots more coming on ways to merchandise & promote your work and business.  marketing is one of those areas that a lot of people want to run & hide when thinking about!  i want to help make it easier on you!

this week’s map it question comes from ashley over at the big white farmhouse.  she asked the following:

“my question is about marketing. do you have any low-cost ways to market creatively?”

great question, right?!  unfortunately i don’t think there’s a “one size fits all” solution.  but i do think there are some definite things to have on your marketing checklist.  here’s a great checklist from create + connect project to use.

now let’s get creative!  first steps first…think about your customer.  most of us hate being “sold” to…probably why so many dislike the act of marketing.  so start by only doing marketing steps that you would enjoy doing or being a part of.  here are a few ideas to get you started:

marketing becomes much easier if you enjoy it too!  keep finding ways to engage with your customers.  it can be tricky when you’re online but the more that your customers see you responding and recognizing them, they’ll respond in kind!

thanks ashley for the question!  hope that gets you started!

keep those questions coming!  if you want to be featured and have specifics given for your own business,  feel free to leave a comment or email me or send up a smoke signal – we’ve got you covered! – piper

// french art

today’s pairing is inspired by the featured pop-up shopkeep, modern pixie!!  click here to read all about judy, the designer behind modern pixie.  she’s actually a fellow clevelander (go cleveland! :) and a funny, charming gal to boot!  she recently left her job and is now pouring her heart & soul into her shop, modern pixie.  she created the paris polka-dot necklace exclusively for the paris pop-up shop – it has that feel of an awesome flea market find.  so let’s cheer her on!

and i don’t know about you, but i’ve always dreamed of spending a good week wandering through the louvre!  i’ve never been but that’s definitely on my own bucket list!  to see the mona lisa??  must.go.soon!

[photos above from top:  louvre by lillian chang photography // louvre doors by tracyelaine's photo stream //  vic15's photo stream // gmmail's photo stream ]

 

// paris movie night

we’ve got another gal living {the dream} in paris…meet kasia from kasia dietz!  you can read all about her here.  she hand paints the bags she creates and has that too cool for school french style.  i was inspired by her “i heart paris” bag to do a post of french {inspired} movies that i love…of course amelie tops the list!  i can watch that movie over & over!!

what {french} movies are on your list?

movies:   photo of paris by lillian chang photography //  1st quote from paris, je t’aime // amelie // an american in paris // moulin rouge // april in paris // la vie en rose

// window shopping paris

meet the pop-up shopkeep time!!  it’s blaire from the vitrine and get this…she lives in paris!  you can read all about her here.  and speaking of window shopping…you don’t even need to leave home to shop paris – her shop, the vitrine, is full of the coolest in french design (including one of my favorite tea towel designers…la cerise sur le gateau.  the polka dot red shoe tea towel is on my must-buy-now list!!  and currently featured in paris shop 1)

paris window shopping:    merci // paris’s most famous flea market – marche aux puces st-ouen de clignancourt //  image by david.nikonvscanon - list of paris bakeries via paris by mouth // image by mamave –  saint germain shopping via paris perfect  //  photo of paris “rue” by lillian chang photography

//i swear i didn’t plan it!

you all know i’m an uber tennis fan, so how cool/awesome/perfect timing is it that the french open just started!

coincidence??  um, yes, actually!  

i swear, i didn’t realize that i would have the paris pop-up shop going at the same time as the french open!  but do you ever notice how your mind picks up on these things?  ever since i launched the paris shop, no matter where i go or what i read, i keep seeing french sayings, words and paris images!!  i think the universe is trying to tell me something.

oh and guess what i did this weekend??  I DID IT!!  i actually made the star light royale cocktail i shared last week!!  (i’m ridiculously bad about actually trying and/or making these things – i think i just like the “idea” sometimes!)

we made up a pitcher for our friends and the word was that it was like “summer in a glass” (ok, i may have been the one to say that…doesn’t mean it’s not true though :) !

[images above:  hat from roland garros official store;    photo from mister-e's photo stream;  poster from poster classics;  society6]

// meet the paris shopkeeps…small gunns

meet the awesome sisters behind this collection – they’re the owners of small gunns and they create such cool, graphic, typography inspired items (and you know i love their travel inspired napkins!!!) - piper

[photo of metro & macarons by lillian chang photography]

// map it…who’s your ideal customer?

you ready for a new weekly column that’s all about helping you??  3 cheers if you said YES because that’s what i’m kicking off today!  every week, i get emails asking me biz questions…so i thought it would be cool to answer some of the most frequently asked questions and give specific examples and/or steps.  if there’s one thing i can’t stand, it’s not having a checklist, steps & actions to take…oh, and VISUALS!

that’s my mission – to help you navigate the twisty, turny road of entrepreneurship!  think of it like your biz road map!

i’ve asked my intern, mariah, to lend a hand on some of these posts since she’s an award-winning graphic designer, marketer AND she just co-founded the create + connect project - a program that helps creative entrepreneurs turn their passion into profit.  (i’m excited to be a part of this program – i’ll be doing a live call at the end of it – check it out, this 8 week class kicks off 6/6!)

we’re kicking the series off with an important, yet somehow incredibly tough question…who is your ideal customer?
take it away, mariah!

10 Questions to Ask About Your Ideal Customer
One of the first steps to take when you decide to start your own business is to figure out who you want your customer to be in an ideal situation – who exactly would you like to work with?

This is a great thing to figure out early on because you can learn to market your products to the exactly right people from the start, saving you months or years of dealing with customers that aren’t fun to work with.

You’ll want to get to know everything about this person and you’ll need to get inside their mind and dig deep into what they think and feel.

Here are 10 key questions to ask yourself about your ideal customer (Use this worksheet we’ve provided to write your answers on):

  1. What are their demographics? (Location, Age, Gender, Income, Family Life)
  2. What are their likes/dislikes?
  3. What are their hobbies?
  4. What are their core values?
  5. What are their favorite blogs or websites?
  6. What conferences do they attend?
  7. What fears do they have about your product or service?
  8. What would they need to hand a dream experience with you?
  9. Who influences their decisions? (Family/Celebs/Mentors)
  10. What words describe their style?

Once you get to know your ideal customer in depth, you’ll be able to develop marketing messages that speak directly to them, and you’ll have happier customers that you’re excited to work with.

piper says:  it’s okay to start with yourself but it helps if you can even think of a friend that would be your ideal customer.  start there & write down all the things about her.  and it really does help if you name her!

if you have questions you want answered, feel free to leave a comment or email me or send up a smoke signal – we’ve got you covered :)

// happiness

[image above from may 2012 living etc, photography by julien fernandez]

// star-gazing in your own backyard

one of my favorite things to do while traveling is to catch the sunrise & gaze at the stars. it’s always different, beautiful & completely zen! the best star-gazing for us happened to be on a cruise in the bahamas. it was nighttime & my husband & i wandered up to the top deck and discovered a SHOW of a LIFETIME. the sky was lit up with millions of stars & i think we ended up seeing at least 10 shooting stars. AMAZING. i can only imagine what star-gazing in PARIS would be like! until i get there, i’ll just have to make do with backyard star-gazing…easy & cheap!

and check out the new “meet the paris shopkeeps” section on the store site…you can learn more about the zhush - her shop’s etoile scarf inspired today’s post!

[photo of paris by lillian chang photography;  etoile scarf from the zhush;  1/ star light royale cocktail - martha stewart weddings; 2/ moon safari by air;  3/ constellation map]

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